Workhorse Geo

WTF Geometric Family

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The Roaring Twenties refers to the decade of the 1920s in Western society and Western culture. It was a period of economic prosperity with a distinctive cultural edge in the United States and Europe. This period saw the large-scale development and use of automobiles, telephones, movies, radio, and electrical appliances in the lives of millions in the Western world. Nations saw rapid industrial and economic growth, accelerated consumer demand, and introduced significant new trends in lifestyle and culture. The media, funded by the new industry of mass-market advertising driving consumer demand, focused on celebrities—especially sports heroes and movie stars—as cities rooted for their home teams and filled the new palatial cinemas and gigantic sports stadiums. The economic growth and widespread prosperity were driven by recovery from wartime devastation and deferred spending, a boom in construction, and the rapid growth of consumer goods. The economy of the United States, which had successfully transitioned from a wartime economy to a peacetime economy, boomed and provided loans for a European boom as well. At first, the end of wartime production caused a brief but deep recession, the post-World War I recession of 1919–20. Quickly, however, the economies of the U.S. and Canada rebounded as returning soldiers re-entered the labor force and munitions factories were retooled to produce consumer goods.

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Book

At the beginning of the decade, films were silent and colorless. In 1922, the first all-color feature, The Toll of the Sea, was released. In 1926, Warner Bros. released Don Juan, the first feature with sound effects and music. In 1927, Warner released The Jazz Singer, the first sound feature to include limited talking sequences. The public went wild for sound films, and movie studios converted to sound almost overnight. In 1928, Warner released Lights of New York, the first all-talking feature film. In the same year, the first sound cartoon, Dinner Time, was released. Warner ended the decade by unveiling On with the Show in 1929, the first all-color, all-talking feature film. Cartoon shorts were popular in movie theaters during this time. In the late 1920s, Walt Disney emerged. Mickey Mouse made his debut in Steamboat Willie on November 18, 1928, at the Colony Theater in New York City. Mickey was featured in more than 120 cartoon shorts, the Mickey Mouse Club, and other specials. This started Disney and led to creation of other characters going into the 1930s. Oswald the Lucky Rabbit, a character created by Disney, before Mickey, in 1927, was contracted by Universal for distribution purposes, and starred in a series of shorts between 1927 and 1928. Disney lost the rights to the character, but in 2006, regained the rights to Oswald. He was the first Disney character to be merchandised.

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Semibold

Charles Augustus Lindbergh (February 4, 1902 – August 26, 1974) was an American aviator, military officer, author, inventor, and activist. At the age of 25 in 1927, he went from obscurity as a U.S. Air Mail pilot to instantaneous world fame by winning the Orteig Prize for making a nonstop flight from New York City to Paris. Lindbergh covered the 33 1⁄2-hour, 3,600-statute-mile (5,800 km) flight alone in a purpose-built, single-engine Ryan monoplane, the Spirit of St. Louis. Lindbergh's flight was certified by the National Aeronautic Association based on the readings from a sealed barograph placed in the plane. While the world’s first non-stop transatlantic flight had been made 8 years earlier by British aviators John Alcock and Arthur Whitten Brown, Lindbergh’s was the first solo transatlantic flight, the first transatlantic flight between two major city hubs, and the longest transatlantic flight by almost 2,000 miles. Thus it is widely considered a turning point in world history for the development and advancement of aviation. Lindbergh was an officer in the U.S. Army Air Corps Reserve, and he received the United States' highest military decoration, the Medal of Honor, for his transatlantic flight. His achievement spurred interest in both commercial aviation and air mail, which revolutionized the aviation industry, and he devoted much time and effort to promoting such activity.

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The 1920s in Western fashion saw a modernization. For women, fashion had continued to change over the previous decade away from the extravagant and restrictive styles of the Victorian and Edwardian periods, and towards looser clothing which revealed more of the arms and legs with the rising of hemlines to the ankle and the movement from the S-bend corset to the columnar silhouette of the 1910s. In the 1920s women abandoned the more restricting fashions of past years and began to wear more comfortable clothes (such as short skirts or trousers). Fashion trends became more accessible, masculine, and practical, creating the emergence of “The New Woman”. Flappers was a popular name given to women of this time because of what they wore. The constrictive corset, an essential undergarment to make the waist thinner, became a thing of the past. Men also abandoned highly formal daily attire, and athletic clothing or ‘Sportswear’ became a part of mainstream fashion for the first time. The suits men wear today are still based on those worn in the late 1920s. The 1920s are characterized by two distinct periods of fashion: in the early part of the decade, change was slower, and there was more reluctance to wear the new, revealing popular styles. From 1925, the public more passionately embraced the styles now typically associated with the Roaring Twenties.

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Alternate Characters

G→G→G
J→J
M→M
Q→Q→Q
a→a
j→j
1→1
&→&
↑→↑

Opentype Features

Lining Figures 0123456789
Oldstyle Figures 0123456789
Tabular Figures 0123456789
Tabular Characters 31% × $652
Fractions 1⁄8 Cup 37⁄264 cm
Subscript H2O C6H12O6
Superscript x2 + y3 = z5
Case-sensitive Forms 1–9 Id—No

Variable Font

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Variable fonts allow you to find that perfect weight for every context. On the web, depending on how many styles you utilize, they also drastically reduce font loading times since you only require one font file.

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Typeface Information

WTF Geometric is a classic geometric sans serif designed for maximum consistency and versatility. We combined the ubiquity and idealism of Futura, some of the unique details from other original geometric sans (Kabel, Erbar-Grotesk, Poster Gothic, etc.), a modern understanding of optical perfection and the range of a contemporary superfamily.

We designed an extended set of matching display families so you can flawlessly transition between Inline, Stencil, Dot and Regular.

16 Styles:

Hairline, Hairline Oblique, Thin, Thin Oblique, Extra Light, Extra Light Oblique, Light, Light Oblique, Book, Book Oblique, Semibold, Semibold Oblique, Bold, Bold Oblique, Black, Black Oblique

Designed in 2021 by Adrian Kimball

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